{"title":"LIGHT","description":"\u003cdiv id=\"shopify-section-template--20206128300098__rich_text_pFjCqf\" class=\"shopify-section\"\u003e\n\u003csection class=\"relative overflow-hidden bg-scheme-background text-scheme-text\"\u003e\n\u003cdiv class=\"section-content px-section py-section-vertical-spacing\"\u003e\n\u003cdiv class=\"mx-auto max-w-site lg:w-2\/3\"\u003e\n\u003cdiv class=\"relative z-shape-divider mx-auto text-center\"\u003e\n\u003cdiv class=\"font-main mt-5 rte mx-auto leading-snug\"\u003e\n\u003cp\u003eLight roast coffees keep it real. Think of roasting like looking through a window—or a crystal ball....maybe like the one Gandalf was so afraid of. light roasts are that freshly cleaned, streak-free glass where you can see everything crystal clear. Most of our single-origin coffees live in this zone because they’re all about showing off the bean’s true personality—no heavy roast flavors getting in the way, just pure \"terroir\" vibes (are you triggered?). Acidity is big \u0026amp; bright \u0026amp; a nice sweet finish. These roasts still need a few weeks of rest to start really opening up. Amazing things start happening then!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","products":[{"product_id":"lovebuzzz","title":"LOVEBUZZ 2k26 (FRESH LOT!)","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFarmer\u003c\/strong\u003e: Wilton Benitez\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003cspan\u003e: \u003c\/span\u003e\u003cspan\u003eCauca, Colombia\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eProcess\u003c\/strong\u003e: Washed\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAltitude\u003c\/strong\u003e: 1800\u003c\/span\u003e\u003cspan\u003em\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eVarietal\u003c\/strong\u003e: Castillo\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eRoast: \u003c\/strong\u003eLight\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e: candied orange, pecan, lavender\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e4th Edition of the \"LoveBuzz\"...the ode to a great song \u0026amp; a great 90's grunge band that paved the way. The coffees featured under LoveBuzz are simple \u0026amp; delicious...they're a great guitar riff, catchy hook, a pounding bass line....\u0026amp; a driving rhythm to get you out of bed \u0026amp; into the world you sometimes make friends with, after coffee of course.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Traffic Coffee","offers":[{"title":"300g","offer_id":39869919297602,"sku":"LOVEBUZZ-300G","price":23.0,"currency_code":"CAD","in_stock":true},{"title":"2lb","offer_id":39869919330370,"sku":"LOVEBUZZ-2LB","price":68.0,"currency_code":"CAD","in_stock":true},{"title":"5lb","offer_id":41205502181442,"sku":"LOVEBUZZ-5LBS","price":135.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/8977\/0818\/files\/LOVEBUZZ_8906a54b-a889-4e54-b486-9269373a3108.png?v=1758321071"},{"product_id":"fikadu","title":"FIKADU 2026","description":"\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003cspan\u003e: Werika Chelibesa, Guji, Ethiopia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAltitude\u003c\/strong\u003e: 2300 masl\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProcess\u003c\/strong\u003e: washed\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVariety\u003c\/strong\u003e: 74110, 74112 Heirlooms\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRoast level\u003c\/strong\u003e: light\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e: Key Lime Cooler, crème caramel \u0026amp; stone fruits\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis coffee, from Aaga Dinsa \u0026amp; the almost 150 small holders is a testament to how solid all the coffee in guji is. This coffee is simple, floral, \u0026amp; elegant. Def one of our favourite washed Ethiopians we have EVER sourced. We very much hope you like it. Habtamu was introduced to us by Maya \u0026amp; Chris at Crop 2 Cup. Since then, we have bought from Habtamu every year. He's amazing!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHABTAMU FEKADU\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/8977\/0818\/files\/image_123650291_480x480.jpg?v=1731160324\"\u003e\u003c\/div\u003e\n\u003cp\u003eHabtamu Fekadu Aga (‘Kuri Mountain Coffee’) was founded in 2015 by Aaga Dinsa, the grandson of a coffee farmer in Kuri kebele. The farm Aaga Dinsa inherited from his grandfather continues to serve as the center of the export operation with 105 hectares of planting in Kuri kebele and 837 hectares total including the farms of the 144 registered outgrowers that contribute cherry to company washing stations in Wolega, Guji and Jimma. The company holds organic certification as well as Fair for Life certification. Through Fair for Life, Habtamu Fekadu contributes $0.12 per pound of exports for the as well as 5% of company profits to a development fund reinvested in the community through food, clothing, schooling, roads, and facilities and equipment for healthcare. Until liberalization of the Ethiopian export system in 2017, Habtamu\u003cbr\u003eFekadu sold coffee through ECX but now engages in direct export.\u003c\/p\u003e","brand":"Traffic Coffee","offers":[{"title":"300g","offer_id":41622436347970,"sku":"FIKA26-300G","price":24.0,"currency_code":"CAD","in_stock":false},{"title":"2lb","offer_id":41622436118594,"sku":"FIKA26-2LB","price":66.0,"currency_code":"CAD","in_stock":true},{"title":"5lb","offer_id":41622436151362,"sku":"FIKA26-5LB","price":138.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/8977\/0818\/files\/FIKA.png?v=1758580404"},{"product_id":"beton-arme-100g","title":"«Collab» avec Béton Armé 🔥🤘🔥 100g","description":"\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWhoah WHOAH WHOAH!!! ✊\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eVoici notre nouvelle « collab » avec la scène musicale émergente Montréalaise : BÉTON ARMÉ X TRAFFIC\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ehttps:\/\/open.spotify.com\/intl-fr\/artist\/7B9AYoMBJAGlHtB97cPt9z?si=7kAvRFekTeKQMyEeRiPo8w\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eComme vous savez, notre team est un belle gang de fervants de musique, de « guit » électrique , de ballade dans les mosh pit et on aime notre ville: Montréal notre cité 🖤\u003cbr\u003e\u003cbr\u003eDans le cadre de leur prochaine tournée aux USA 🇺🇸, Béton Armé, ce band de malade à la réputation incroyable et internationale (ça n’est presque plus émergent à ce point ci 🤔…) On a crée avec eux et leur artiste fétiche \u003ca class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz notranslate _a6hd\" href=\"https:\/\/www.instagram.com\/beanmash\/\" role=\"link\" style=\"color: rgb(0, 0, 0);\" tabindex=\"0\"\u003e@beanmash\u003c\/a\u003e une super boite de café qui vous allez pouvoir retrouver à leur show pendant leur tournée aux USA 🇺🇸 (btw here’s a shortcut to get our coffee fellow american,, they’ll have our stuff all along their tour, Don’t miss out!!! 👀)\u003cbr\u003e\u003cbr\u003eMerci Béton 🖤 vous êtes vrais, votre musique tue avec tendresse. Bonne tournée!\u003cbr\u003e\u003cbr\u003e\u003ca class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz  _aa9_ _a6hd\" href=\"https:\/\/www.instagram.com\/explore\/tags\/l\/\" role=\"link\" style=\"color: rgb(0, 0, 0);\" tabindex=\"0\"\u003el\u003c\/a\u003e’union fait la force 🤝\u003cbr\u003e\u003cbr\u003eCredit à JESSE RAMIREZ pour la photo de groupe\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eVoici le café\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFarmer\u003c\/strong\u003e: Wilton Benitez\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003cspan\u003e: La Macarena\u003c\/span\u003e\u003cspan\u003e, Cauca, Colombia\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAltitude\u003c\/strong\u003e: 1800\u003c\/span\u003e\u003cspan\u003em\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProcess\u003c\/strong\u003e: Washed\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eVarietal\u003c\/strong\u003e: Castillo\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e: tangerine, amande grillés, chocolat\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRoast: \u003c\/strong\u003eLight\u003c\/p\u003e","brand":"Traffic Coffee","offers":[{"title":"100g","offer_id":42589878517826,"sku":"BETON-100","price":10.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/8977\/0818\/files\/B.A..png?v=1762445002"},{"product_id":"roberta-eduardo-pereira","title":"ROBERTA \u0026 EDUARDO","description":"\u003cp\u003e\u003cstrong\u003eFarmer:\u003c\/strong\u003e Roberta \u0026amp; Eduardo Soares Pereira\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003cspan\u003e: Cerrado Mineiro, Brazil\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProcess\u003c\/strong\u003e: anaerobic yeast fermentation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eVarietal\u003c\/strong\u003e: Acaua Novo\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eRoast level\u003c\/strong\u003e: Light\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIn the cup\u003c\/strong\u003e: chocolate ganache, violets, lulo\u003c\/span\u003e\u003c\/p\u003e","brand":"Traffic Coffee","offers":[{"title":"300g","offer_id":43077286658114,"sku":"R\u0026E-300G","price":23.0,"currency_code":"CAD","in_stock":true},{"title":"2lb","offer_id":43077286690882,"sku":"R\u0026E-2LB","price":67.5,"currency_code":"CAD","in_stock":true},{"title":"5lb","offer_id":43077286723650,"sku":"R\u0026E-5LB","price":135.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/8977\/0818\/files\/E_P.png?v=1773176180"},{"product_id":"il-est-parmis-nous-steezus-🌤-🏽‍-️","title":"ＰＯＳＡ ＤＥ ＣＨＲＩＳＴＯ (STEEZUS)","description":"\u003cp\u003e\u003cstrong\u003eFarmer: \u003c\/strong\u003eEdin Ever Sabillon, Nery Martinez, \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin: \u003c\/strong\u003eLas Flores, Santa Barbara, Honduras\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProcess: \u003c\/strong\u003ewashed \u0026amp; natural\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVarietal: \u003c\/strong\u003eParaneima\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRoast level: \u003c\/strong\u003eLight\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the cup: \u003c\/strong\u003ecacao nibs, lime zest, sangria\u003c\/p\u003e\n\u003cp\u003eThis spring, rise to the occasion \u0026amp; brew a coffee of nostalgic 32bit biblical proportions. Posa De Christo is made up of 2 different Paraneima lots, one washed \u0026amp; one natural from two producers; Nery \u0026amp; Edin. This coffee is full of that wild Paraneima flavour profile: The washed coffees often taste bright, tropical, \u0026amp; have this REALLY interesting tea-like note finish almost like sage\/thyme that we find so amazing while the naturals are heavy dark ripe fruits, cacao nibs, \u0026amp; massive body. When these two coffees are blended together, it creates the the best of both worlds...this one \u0026amp; the next ; )\u003c\/p\u003e\n\u003ch4 class=\"Polaris-Text--root Polaris-Text--headingLg Polaris-Text--semibold Polaris-Text--base\" tabindex=\"-1\"\u003e«Il est parmis nous !...STEEZUS» 🌤🧔🏽🛹\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003ePARANEIMA\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-end=\"293\" data-start=\"111\"\u003e\u003cstrong data-end=\"124\" data-start=\"111\"\u003eParainema\u003c\/strong\u003e is a coffee varietal developed in Honduras by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eIHCAFE\u003c\/span\u003e\u003c\/span\u003e as part of a national effort to combat coffee leaf rust while improving cup quality.\u003c\/p\u003e\n\u003cp data-end=\"406\" data-start=\"295\"\u003eIt was \u003cstrong data-end=\"363\" data-start=\"302\"\u003eofficially released in the early 2000s (around 2002–2004)\u003c\/strong\u003e after years of field trials and selection.\u003c\/p\u003e\n\u003cp data-end=\"589\" data-start=\"408\"\u003eGenetically, it comes from \u003cstrong data-end=\"459\" data-start=\"435\"\u003eTimor Hybrid lineage\u003c\/strong\u003e (for rust resistance) crossed with traditional Arabica types—meaning it was built for resilience first, but with flavour in mind.\u003c\/p\u003e\n\u003ch4 data-end=\"620\" data-start=\"596\" data-section-id=\"1k594my\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"620\" data-start=\"602\"\u003eWhere it grows\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp data-end=\"685\" data-start=\"622\"\u003ePrimarily in \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHonduras\u003c\/span\u003e\u003c\/span\u003e, especially:\u003c\/p\u003e\n\u003cul data-end=\"718\" data-start=\"686\"\u003e\n\u003cli data-end=\"703\" data-start=\"686\" data-section-id=\"10wydfk\"\u003eSanta Bárbara\u003c\/li\u003e\n\u003cli data-end=\"718\" data-start=\"704\" data-section-id=\"1kpsroy\"\u003eEl Paraíso\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"753\" data-start=\"720\"\u003eBest expression tends to show at:\u003c\/p\u003e\n\u003cul data-end=\"832\" data-start=\"754\"\u003e\n\u003cli data-end=\"774\" data-start=\"754\" data-section-id=\"w6adrh\"\u003e\u003cstrong data-end=\"774\" data-start=\"756\"\u003e1200–1700 MASL\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"832\" data-start=\"775\" data-section-id=\"98nz6y\"\u003eCooler, slower-growing conditions → more complex sugars\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Traffic Coffee","offers":[{"title":"300g","offer_id":43395792142402,"sku":"STEEZUS-300G","price":23.0,"currency_code":"CAD","in_stock":true},{"title":"2lb","offer_id":43395792175170,"sku":"STEEZUS-2LB","price":67.5,"currency_code":"CAD","in_stock":true},{"title":"5lb","offer_id":43395792207938,"sku":"STEEZUS-5LB","price":135.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/8977\/0818\/files\/steezus.png?v=1775334847"},{"product_id":"marcelo-flavio-competition-lot","title":"MARCELO ANAEROBIC 1606","description":"\u003cp\u003e\u003cstrong\u003eFarmer: \u003c\/strong\u003eMarcelo Assis \u0026amp; Flavio Silva\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin: \u003c\/strong\u003eCampos Altos, Brazil\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProcess: \u003c\/strong\u003eanaerobic natural\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVarietal: \u003c\/strong\u003eArara\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRoast level: \u003c\/strong\u003elight\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the cup: \u003c\/strong\u003eorange wine, lemon verbena, plum\u003c\/p\u003e\n\u003cp\u003eMarcelo's coffee is nothing new on our menu. This lot, however, is. This is a sort of comp lot he has offered us. The process for this coffee is as follows...\u003c\/p\u003e\n\u003cp\u003eAnaerobic fermentation in stainless steel tanks, temp controlled to not exceed 28 degrees Celsius. Dried in thick layers on cement patios for 2 days before being spread into thinner layers for 5 - 8 more days. \u003c\/p\u003e\n\u003cp\u003eThis has given the coffee an incredible mouthfeel and sweetness beyond the normal Marcelo offering. Tons of luxardo cherry, orange wine, \u0026amp; soft florals make this a VERY easy to drink Brazilian offering that has more than just the peanut butter\/chocolate bomb we're accustomed to. Enjoy it early \u0026amp; often! \u003c\/p\u003e","brand":"Traffic Coffee","offers":[{"title":"300g","offer_id":43799310532674,"sku":"MARCELO-COMP-2K26-300G","price":22.0,"currency_code":"CAD","in_stock":false},{"title":"2lb","offer_id":43799310565442,"sku":"MARCELO-COMP-2K26-2LB","price":65.0,"currency_code":"CAD","in_stock":false},{"title":"5lb","offer_id":43799310598210,"sku":"MARCELO-COMP-2K26-5LB","price":125.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/8977\/0818\/files\/COMPETITION.png?v=1744310515"},{"product_id":"oma-fontule","title":"OMA FONTULE","description":"\u003cp\u003e\u003cstrong\u003eFarmer: \u003c\/strong\u003eMusa Abalulesa\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin: \u003c\/strong\u003eEthiopia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProcess: \u003c\/strong\u003ewashed\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVarietal: \u003c\/strong\u003eJARC 74110 \u0026amp; 74165\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRoast level: \u003c\/strong\u003elight\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the cup: \u003c\/strong\u003egrapefruit iced tea, northern wildflowers, brownies\u003c\/p\u003e\n\u003cp\u003eThis coffee producer is no stranger to our menu. Musa makes some super nice coffees. This one is a pocket-friendly nice cup of washed Ethiopian coffee that does what it does. sweet tea like body \u0026amp; with some great fresh stone fruit flavours, but with some nice chocolate in the finish. This is easy to brew \u0026amp; easy to love. What's not to love about that?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout Musa \u0026amp; his family...\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMusa \u003c\/em\u003eAbalulesa and his brothers, Mustefa and Gugu, each farm small holdings in Gomma, Agaro. Musa and Mustefa jointly manage two farms outside Beshasha—Koye and Chanko—on land at 2,100 meters that was once dense jungle.\u003cbr\u003eBefore it was cleared for coffee, that parcel served as a hideout for their father, Abalulesa, a guerrilla resisting the Derg military regime. After repeated failed attempts to capture him—and mounting losses—the government placed a bounty on\u003cbr\u003ehis head. As his health declined, Abalulesa entrusted an old friend with a final request: claim the reward by telling authorities he had killed him, in gratitude for caring for him in his last months. Abalulesa died in 1977, when Musa was two. Under a later amnesty and reconciliation program, the government granted land to the family—property his sons now farm.\u003cbr\u003eIn 2006, Musa won a national competition organized by the Ethiopian government among 500 selected participants. The prize sent him to AFCA in Uganda and included both cash and a hand pulper. He reinvested the money to expand his farm to 43.8 hectares. Two years later, however, the launch of the Ethiopian Commodity Exchange ended direct export, forcing him to sell locally in Agaro at commercial prices.\u003cbr\u003eThat shifted in 2016, when export liberalization allowed certain farmers to secure their own licenses. Crop to Cup became Musa’s first direct-sale customer that year. His success has encouraged others in the region—including Gugu—to pursue\u003cbr\u003edirect export in search of stronger prices. Premiums earned since have funded farm renovations, new seedlings from his nursery, additional drying beds, shade cloth, and a larger warehouse. Musa farms organically, grows avocados, and keeps honey bees to diversify income. 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